AutoNation Brings Back the Road Runner

AutoNation recently licensed the Road Runner from Warner Brothers. Everyone’s favorite bird makes an appearance in AutoNation’s new Drive Pink campaign (after the jump).

The Road Runner was created for Warner Brothers back in 1948 and was later licensed to Plymouth in 1968 for the legendary/affordable muscle car (for a reported sum of $50,000). We are guessing that AutoNation paid a bit more for the privilege.

AutoNation-Road-Runner

AutoNation Road Runner 1

AutoNation Road Runner 2