SRT CEO Ralph Gilles talked to the folks at Automotive News at the recent Detroit Auto Show and explained why the Viper and the Corvette do not run in similar circles:
We’ve never tried to be Corvette. We never will be. We’re handmade. It takes 18 hours to paint the stripe on a Viper. We color sand the entire car, inside and outside. All the panels are beautifully finished. We’re trying to build a custom show car that you can own. This is not a disposable device here. … Whoever buys a Viper is someone special. They’re not normal. It’s someone who really wants to rock and roll and feel alive and not have a filtered experience. It’s a car we designed for pleasure.
Read the full interview at Automotive News.