Should Dodge be the Big Muscle Brand?

Allpar has an interesting take on the whole “Is Fiat Planning to Kill Dodge” thing that Ward’s Auto kicked off two weeks ago. Allpar claims that instead of losing Dodge, we instead might be looking at “the first real focus Dodge has had since it was named Dodge Brothers.” Allpar thinks that Dodge should be allowed to take the “‘big muscle’ rep” and run with it. I think that would be awesome. But there are a few problems with this idea.

1) Chrysler would lose Dodge as the bread and butter brand that it has been for a long time and force Chrysler to take that role, when Chrysler has historically been more of the “luxury” brand. And Americans aren’t going to accept Alfa Romeo or Maserati as substitutes in the a luxury area.

2) Chrysler has already invested a lot in the SRT brand.

3) CAFE standards. You can’t build a brand on performance and rear wheel drive anymore, unless you are talking high end, low volume (and that’s SRT).

This discussion reminds me of the whole Pontiac discussion a few years ago, and we all know how that ended… But read the article at Allpar and see what you think.

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Lowest Original Mile A12 Super Bee in the World on eBay

This 1969 1/2 Dodge Super Bee definitely lived its life a quarter mile at a time. In fact, this Hemi Orange 440 6 Pack menace never ran on the street or was even registered. Today it has just 720 miles (the seller claims it is the lowest original mile A12 Super Bee in the world). Obviously, it has been restored, and it’s kind of sad that it doesn’t still wear the original paint and graphics from the time that it was raced by Wyman Collie in North Carolina. But it’s still super cool and for sale on eBay now! Tons of pics plus auction text with the full option list after the jump!

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Demented Dart

Here’s another one from Barrett Jackson–this one from the 2012 Scottsdale auction. Price was set at $176,000 but there is no indication of whether or not it sold. Apparenlty this was the only Hemi Dart exported to Canada and it raced quite successfully as the “Demented Dart.” At some point it lost the cool blue paint scheme you see here in favor for red. You can see the pics of what it looked like at the time of auction after the jump!

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Movie Mopar of the Week: 1974 Dodge Monaco from The Blues Brothers

The Challenger from Vanishing Point might be the most famous movie Mopar to Mopar folks, but The Blues Brother’s 1974 Dodge Monaco might just be the most famous movie Mopar ever. And it definitely made the 440 famous! “It’s got a cop motor, a 440-cubic-inch plant. It’s got cop tires, cop suspension, cop shocks. It’s a model made before catalytic converters so it’ll run good on regular gas.” They used a total of 13 cars during the shoot, which has some of the best chase scenes ever. Like the famous mall chase scene after the jump!

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Reader’s Rides: Joshua Hannah’s 2002 Dodge Dakota 4.7

Here’s our second reader’s ride, from Joshua Hannah of Arkansas.

This is my work in progress daily driver. I drive the piss out of this truck. I have done several visual, performance and weight saving mods. I have a long list of plans for the truck. I’m pretty much done in the looks department. On the interior I am going to have all door panels, trim and dash fabricated out of aluminum. The floor will be and top of the cab will be painted. Performance wise I want to put a fuel cell in the bed, put in a four link rear suspension/upgrade the front suspension and build a fresh motor. It may take me a few more years, but I love this truck!

Keep the awesome Mopars coming to: moparblog at gmail dot com! And you can see more pics of Joshua’s cool Dakota plus his Mopar tattoo after the jump!

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2013 Dodge Challenger SRT8 Core: 470 horsepower for Just $38,995

As DodgeForum points out, the 2013 Dodge Challenger SRT8 Core is the most powerful car you can buy under $40,000. Mopar has always been about performance bang for the buck and the Core gets you just that: basically a stripped down, no-nonsense SRT8 Challenger. Here’s how the guys at SRT describe it:

The new 2013 Challenger SRT Core vehicle stands out thanks to its black grille and functional rear spoiler, ‘392’ badge on the front fender and 20-inch cast aluminum five-spoke wheels with black-painted pockets. Brembo® brakes stay and are finished in black for a more understated appearance. The SRT Viper lends its ballistic cloth material to the Challenger SRT Core for aggressively bolstered seats in Dark Slate Gray. Door inserts are finished in an “Axle” textile and a mini-carbon bezel instrument panel completes the appearance.

We describe it as everything you want, and nothing you don’t need. Build yours here. Pic of the Plum Crazy 2013 Dodge Challenger SRT8 Core via Challengertalk

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